It’s not secret that great app design can influence the popularity and success of your app. With that being said, you may have a hard time finding the right visual assets and the perfect sound effects to use in your new app

The faster time to market and lower development costs are the reasons why many businesses choose cross platform app development as an attractive alternative to native app development. However, The distinct UIs of Android and iOS poses challenges for app developers to create high quality apps with the same experience that function seamlessly on both platforms. Fortunately, Google has come up with an exciting framework—Flutter that eases the work of app developers and enhance cross-platform app development.

Publishers are always searching for the best ad platform that achieve a 100% fill rate so they get the maximum value for their ad inventory, but it is impossible for any single ad platform to deliver an ad for every ad request and achieve a 100% fill rate. Fill rate not only vary across different ad sources, but also fluctuates for any particular source. That is where ad mediation comes in handy.

Data is the lifeblood of marketing success. It’s the only way you can measure the effectiveness of your marketing strategy and make sure you’re on track to reach your goals.

It’s been a busy year for all things YaftaMobile, with lots of changes going on behind the scenes to scale with the increasing number of served impressions and optimize the entire infrastructure stack, but today is all about a bunch of big changes to YaftaMobile’s look and feel.

If you have ever spent some time developing or promoting an app. you probably know how intense the competition in the mobile app market is. One of the biggest challenges that mobile app developers face after the launch of their app is successfully promoting their new app. It is not enough to develop good app and submit it to an online app store. In order to increase conversion rate you need to know how to turn app visitors into recurring users.

Have you ever wondered How do visitors come to your app store page, and from where ? What do these visitors actually do once they installed your app?

The world of mobile app development is evolving everyday, on the one hand new cutting-edge technologies are emerging continuously and on the other hand current technologies are improved and become more advanced. Here we’ve curated the top trends in the mobile app development industry for 2017.

For many businesses, the holiday season is the most pivotal time of the year. An enormous amount of people are shopping, buying gifts and visiting tourist attractions. It’s such a wonderful opportunity that app developers mustn’t miss it. So here we offer some tips on how to take advantage of the holiday season to boost your app reach.

We are really excited to announce the launch of YaftaMobile’s publisher referral program, the latest addition to YaftaMobile platform. Now you can share YaftaMobile with your friends and earn reward from every new publisher you introduce.

Given the increasing number of cross-platform mobile app development frameworks like Xamarin, Cordova, Ionic and React Native which make it easy to develop mobile apps, it is normal to get confused when trying to decide whether to build your app as a “native”, “hybrid” or “web-based” app.

We want to make it easier for developers to monetize their apps across all mobile platforms. Today, we are proud to introduce new YaftaMobile SDKs for apps that made with Unity, Cordova and Adobe AIR.

The aim of any advertising campaign is to cost-effectively reach as many people as possible and attract potential customers. Here is an infographic with some solid tips to help ensure that you create the most effective mobile ad campaigns.

We are pleased to announce that we’ve added a new payment method to YaftaMobile platform. Publishers now can receive their earings by PayPal as well as Bank transfer

Today we’re excited to annouce the launch of interstitial ads on the YaftaMobile platform. This will give advertisers and publishers a new strong and engaging ad format with better performance than standard banners.

App Store Optimization (ASO) is the process of refining your app store page to make it show up in as many relevant searches as possible. The goal is to increase the app’s visibility on the app store, making it easier for more users to download it.

It is common belief that developing mobile app and monetizing it is easy. But it requires a lot of work and thinking to find an appropriate strategy to make a profit without affecting user experience. One particular model could double your revenue or do nothing at all.

Do you have an idea for a killer app? you definitely don’t want your user to uninstall/delete your app after putting too much time, effort, and money into developing it and see it fail.

As the number of smartphone users grows rapidly, businesses can’t afford to ignore mobile advertising, Mobile advertising opens up tremendous opportunities for advertisers to target a large pool of audience on the go, and for app developers to monetize their apps.