Do you have an idea for a killer app? you definitely don’t want your user to uninstall/delete your app after putting too much time, effort, and money into developing it and see it fail.
To avoid this, here are the top 3 common mistakes that seem simple but in fact can totally destroy your app. You should avoid them, if you want to succeed.
1) Confusing the Mobile Experience with the Web Experience
App success depends on the user experience, that experience determines whether or not users want to come back for more, or uninstall/delete your app. A mobile app is very different from a website. It’s different in size, and it’s different in functionality.
Mobile apps are commonly used due its simplicity and the ability to access device hardware such as recording devices and cameras immediately. Most apps do not need to connect to the Internet all the time.
knowing these differences is critical, mobile user expects certain experience, so avoid replicating web experience and overstuffing your app with many unnecessary functions and features. Only include basic functionality.
2) Insufficient Testing
Mobile users have no tolerance for slow, buggy apps or apps that use too much of phone’s memory or consume a lot of battery, they will delete the app immediately. To avoid this from happening, always perform comprehensive beta testing for your app.
To perform beta testing, Ask non developers or designers from friends, family and kids, or invite volunteers to try your app on actuals devices and make sure they understand how it works without need for explaination.
Preferably, start the beta testing early in the development process to catch bug and problems in the UI before it becomes dramatically costly to correct them. It should also be done when releasing a new version or after an OS release.
Going beyond beta testing one step further, you can use analytics tools to monitor your app’s performance and where your app fails users or even crashes.
3) No Clear Marketing Plan
Before your app has launched, two important things to think about are marketing and consumer discovery. How users will find your app?
If you believe in the saying “Build it and they will come”, think again!
No matter how innovative and well designed your app is, it can’t sell itself, Apps need marketing to get people to know of its existence, convinced, prefer it over others, and decide to use it.
In short, if you want your app to be successful, and stand out from the huge number of competing apps, you will need to make a thoroughly marketing plan to increase your app’s visibility.
Marketing your app properly is just as important as developing it. Relying only on good luck is not a good idea. Don’t wait until the end of your app development to start doing marketing. It usually takes several months to develop an app depending on its complexity, but you can start building your brand and the recognition around it using social media and press coverage. Make sure you know your audience, and how to meet their needs. Get in touch with them, and pay attention to their feedback. At the time you publish your app on the App Store, you will have users who are ready to start using it.
If you plan to develop mobile apps, It is important to remember that a mobile app is fundamentally different from a website. So, don’t try to condense the online experience into the mobile screen or your app will fail. In addition to that, perform beta testing properly and have a clear marketing plan which could give a big boost to your app’s success