Usability testing is no longer limited to traditional methods and techniques such as questionnaires and interviews. Thanks to touch heatmaps, you can …

Many app publishers focus almost their entire efforts on app user acquisition. The truth is, however, that, User engagement is the most important and …

Having a great app idea and executing it well is important, but having a good, solid strategy for launching your app is even more important, which is …

Once You have finished your app, it is time to distribute it so everyone else can get their hands on it.

Have you ever stopped to think about what makes some mobile apps or games so addictive while others are not?

It’s not secret that great app design can influence the popularity and success of your app. With that being said, you may have a hard time …

The faster time to market and lower development costs are the reasons why many businesses choose cross platform app development as an attractive …

Publishers are always searching for the best ad platform that achieve a 100% fill rate so they get the maximum value for their ad inventory, but it is …

Data is the lifeblood of marketing success. It’s the only way you can measure the effectiveness of your marketing strategy and make sure …

It’s been a busy year for all things YaftaMobile, with lots of changes going on behind the scenes to scale with the increasing number of served …

If you have ever spent some time developing or promoting an app. you probably know how intense the competition in the mobile app market is. One of the …

Have you ever wondered How do visitors come to your app store page, and from where ? What do these visitors actually do once they installed your app?

The world of mobile app development is evolving everyday, on the one hand new cutting-edge technologies are emerging continuously and on the other …

For many businesses, the holiday season is the most pivotal time of the year. An enormous amount of people are shopping, buying gifts and visiting …

We are really excited to announce the launch of YaftaMobile’s publisher referral program, the latest addition to YaftaMobile platform. Now you can …

Given the increasing number of cross-platform mobile app development frameworks like Xamarin, Cordova, Ionic and React Native which make it easy to …

We want to make it easier for developers to monetize their apps across all mobile platforms. Today, we are proud to introduce new YaftaMobile SDKs for …

The aim of any advertising campaign is to cost-effectively reach as many people as possible and attract potential customers. Here is an infographic …

We are pleased to announce that we’ve added a new payment method to YaftaMobile platform. Publishers now can receive their earings by PayPal as …

Today we’re excited to annouce the launch of interstitial ads on the YaftaMobile platform. This will give advertisers and publishers a new …

App Store Optimization (ASO) is the process of refining your app store page to make it show up in as many relevant searches as possible. The goal is …

It is common belief that developing mobile app and monetizing it is easy. But it requires a lot of work and thinking to find an appropriate strategy …

Do you have an idea for a killer app? you definitely don’t want your user to uninstall/delete your app after putting too much time, effort, and money …

As the number of smartphone users grows rapidly, businesses can’t afford to ignore mobile advertising, Mobile advertising opens up tremendous …